Marketing agency

Almost every marketing agency uses AI, so the tool no longer sets you apart. What does: client knowledge per account, a niche, proof, review and fair pricing.

Pillar guideAI in a Marketing Agency: The Complete Guide to Staying Different When Everyone Uses ItAlmost every marketing agency uses AI, so the tool no longer sets you apart. What does: client knowledge per account, a niche, proof, review and fair pricing.
ArticleWhen a Client Asks for a Discount Because You Use AIHow to answer a client who asks for a discount because you use AI: show what the retainer pays for, re-price by deliverables and review, and offer options.
ArticleThe Client's Brand Voice in One File: Stop Rewriting Every PromptHow to keep each client's brand voice in one file that every AI prompt reads: what goes in it, how to fill it, prompt patterns, an example and review rules.
ArticleSocial Media Marketing Agency Business Plan: A Template for the First YearA first-year social media marketing agency business plan: packages, pricing with AI in client expectations, capacity per person, margin and a filled example.
ArticleSlogans for a Marketing Agency: How to Write One That Isn't GenericSlogans for a marketing agency that do not sound like every other agency: start from positioning, run three tests, and see weak slogans rewritten step by step.
ArticleMarketing Agency Website Template: Pages That Sell a Small AgencyA marketing agency website template built on the two things prospects check: results and niche. Page list, case study block, badge rules and a filled example.
ArticleMarketing Agency Cold Email Template: Short, Specific, AnswerableA marketing agency cold email template built on one concrete observation about the prospect, with observation types, a filled example, follow-ups and AI limits.
ArticleHow to Get Leads for a Marketing Agency Without Paid AdsHow to get leads for a marketing agency without paid ads: turn client projects into case studies and use each one on your site, in outreach and in referrals.
ArticleDigital Marketing Agency Website Content: What to Write on Each PageDigital marketing agency website content page by page: homepage, service, case study, about and process copy built on proof, not claims, with a before/after.
ArticleChoosing a Niche for a Social Media Marketing AgencyChoosing a niche for a social media marketing agency when AI makes agencies look alike: criteria, a scored 30-day test, examples and the rules each brings.
ArticleBest AI Tools for a Marketing Agency, Sorted by Client WorkflowAI tools for a marketing agency, sorted by workflow step from pitch to monthly report, with client knowledge kept separate per account and a two-week tool test.

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