Know what your first three seconds should do — and why an ad didn't land.
A practical method and 14 chained prompts for Claude or ChatGPT. Write hooks, choose formats and read test results for Meta, TikTok and YouTube ads, built from your own customers' words.
The problem
- You keep getting the same five generic hooks from your AI assistant, and they sound like every other ad in your feed.
- You pick formats by taste — so your ads all look alike and keep talking to the same people.
- When an ad underperforms, nobody can say why. "Make it punchier" is not a diagnosis, so the next round is a guess too.
What's inside
guide.md— the method in plain language: the three jobs of a hook, eleven mental mechanisms behind attention, awareness levels, how to choose video, static and carousel formats, testing, creative fatigue and a claims self-check. Includes a worked example on a fictional company, checklists, common mistakes and a one-page quick start.prompts/01-offer-and-audience-brief.md— turns your product page and reviews into a one-page brief.prompts/02-awareness-map.md— maps your buyers into five awareness levels and audits your current ads.prompts/03-hook-job-and-mechanism.md— decides what the hook must do before anyone writes a line.prompts/04-format-selector.md— picks one format that fits the level and the proof you have.prompts/05-hook-batch-writer.md— writes a varied batch of hooks in your customers' language.prompts/06-hook-gatekeeper.md— cuts the batch to the few that pass four gates.prompts/07-three-channel-hook-spec.md— turns a hook into a filmable spec: what we see, hear and read.prompts/08-ugc-video-script.md— a creator-style script with swappable openings.prompts/09-founder-video-script.md— a founder script or interview guide from the real story.prompts/10-static-ad-concepts.md— one fixed headline across several static layouts, with image prompts.prompts/11-carousel-builder.md— a card-by-card carousel in selling order.prompts/12-testing-plan.md— a clean test: what to vary, what to hold, how to name files.prompts/13-results-and-fatigue-reader.md— names which job failed and spots tired ads.prompts/14-compliance-self-check.md— lists every claim and checks it against your proof.LICENSE.md— licence terms.
Who it's for
- Small-business owners who run their own social ads.
- In-house marketers who brief creators and editors.
- Small agencies and freelancers who want one shared method across clients.
- Anyone already using Claude or ChatGPT for ad work.
Not for you if you want a swipe file of other brands' ads, a promise of results, or a way around the claims you can't prove.
How it works
- Brief and map. Paste in your product page and real reviews. You get a brief and a map of which buyers your ads reach — and which they miss.
- Write and cut. Choose the hook's job and a format, write a batch of hooks, and keep only the ones that pass the gates. Turn them into scripts, statics or carousels.
- Test and read. Test one variable at a time, check every claim before launch, and read the results by asking which job of the hook failed.
FAQ
Do I need Claude or ChatGPT? Yes. The prompts are written for either. A paid plan helps with longer inputs, but it isn't required.
Is this a swipe file? No. There are no copied ads in the pack. You write hooks from your own customers' words, using a method that explains why each choice works.
Will this improve my ad results? We don't promise any result. Ads depend on your product, offer and market. The pack gives you a method, better questions and a way to diagnose what happened.
I only make static ads. Is it still useful? Yes. The hook method, awareness map, static concepts, carousel builder, testing and compliance prompts all apply to static ads.
Is the compliance prompt legal advice? No. It's a self-check that lists your claims and matches them to your proof. In regulated categories, have a qualified person review your ads.
Can I use it for my clients? The standard licence covers one business. If you're an agency or a team working for several clients, ask about the agency licence.
Licence: Personal / single-business licence; agency licence available.