Stop explaining your business from scratch. Write it down once, with a source next to every line.
A workbook and 12 chained prompts that walk you through your company's foundations in nine steps. You end up with a folder of plain files that Claude, ChatGPT or any new team member can read. Every statement is marked as fact, assumption or unknown.
The problem
- Your AI sounds like everyone else's. It writes from whatever you pasted in last, and it cannot tell your real customers' words from your hopes.
- Your "master prompt" has quietly gone stale. Old prices, two names for one product, promises nobody can back. The model repeats all of it with confidence.
- Every new freelancer, hire or agency starts at zero. You explain the business again, and each of them ends up with a slightly different version.
What's inside
| File | What it is |
|---|---|
guide.md (PDF) |
The workbook: quick start, the method step by step, a question list, output fields and a quality gate for each step, a fictional worked example, checklists, common mistakes, and how to store the result |
prompts/01-pre-fill-working-assumptions.md |
Drafts guesses from your public material so you never start from a blank page |
prompts/02-company-and-goal.md |
Step 1: goal, diagnosis of the main obstacle, parking lot |
prompts/03-offer-inventory.md |
Step 2: every item priced and scoped; one chosen to sell now |
prompts/04-customer-interview-guide.md |
Step 3a: a switch-interview guide tailored to your business |
prompts/05-customer-page-from-interviews.md |
Step 3b: a sourced customer page built from real customer words |
prompts/06-market-and-alternatives.md |
Step 4: what buyers actually compare you with, including doing nothing |
prompts/07-positioning.md |
Step 5: your genuine difference, tested before you write copy |
prompts/08-offer-design.md |
Step 6: obstacles answered, honest risk reversal, a reasoned price, a 20-point scorecard |
prompts/09-message.md |
Step 7: one-liners, headlines by awareness level, objection answers, voice rules |
prompts/10-proof-table.md |
Step 8: every claim checked against evidence: keep, rewrite or remove |
prompts/11-channels-and-measurement.md |
Step 9: at most two channels, one source of truth, a written first test |
prompts/12-assemble-business-brain.md |
Turns everything into a clean folder of plain files plus an instruction for your AI project |
LICENSE.md |
Licence terms and credits |
Who it's for
- Small-business owners who use Claude or ChatGPT and want output that sounds like their company.
- In-house marketers who are tired of the brand document nobody trusts.
- Small agencies that want one repeatable way to onboard every client.
Not for you if you want finished ads today, if you won't talk to your customers, or if you're looking for software. This is a method and a set of prompts.
How it works
- Answer, don't write. The prompts interview you one question at a time and offer a guess first, so you correct instead of starting from nothing.
- Talk to your customers. The kit gives you the interview guide and turns transcripts into a sourced customer page.
- Pass each gate, then store it. Each step ends with a short checklist. What passes goes into plain files that your AI reads from then on.
FAQ
Do I need Claude or ChatGPT specifically? Either works. Any chat tool that can read uploaded files will do. The prompts are plain text.
How long does it take? It depends on your records and how quickly customers agree to talk. Most of the elapsed time is spent waiting for interviews. The guide gives a realistic pace, and you can stop after any step and still have something useful.
Is there any software or code? No. You get a written method, checklists and prompts. The result is a folder of Markdown files you own and can open in any editor.
What if I don't have customers to interview yet? You can still do Steps 1, 2 and 4, and collect public customer voice. The kit will keep the customer page marked "assumption" until real interviews confirm it, and it tells you so.
What if it's not for me? Email us within 30 days and we'll refund you in full. No questions, no explanation needed.
Will this get me more sales? We don't promise that, and no honest kit can. It gives you a clear, checkable picture of your business, so your marketing and your AI work from facts instead of guesses.
Can I use it for my clients? The standard licence covers one business. If you're an agency or consultant using it with clients, ask us about the agency licence.
Guarantee: 30-day money-back guarantee, no questions asked.
Licence: Personal / single-business licence; agency licence available.