Headline
Write sales pages that sound like your customers, not like a chatbot.
Subheadline
Fourteen linked prompts and a plain-language guide for product pages, landing pages and advertorials. You bring the product and the customer feedback. The pack gives you the order of work, from research to final edit.
The problem
- AI copy sounds like everyone else's. Ask for "a product page" and you get an average of every product page, with nobody in particular behind it.
- You start every page from a blank screen. No research step, no plan, no review, just a draft you are never quite sure about.
- It is hard to tell what is wrong. The page does not persuade, but you cannot say whether the problem is the headline, the offer, the length or the proof.
What's inside
- guide.md — the main guide: a one-page quick start, who it is for and not for, how to use the prompts, the method explained step by step, a fully worked fictional example, checklists and common mistakes.
- prompts/01-project-brief.md — turns what you know about one product into a working brief and a list of gaps.
- prompts/02-customer-research-digest.md — sorts raw reviews and emails into pains, desires, failed attempts, doubts and exact customer phrases.
- prompts/03-awareness-and-sophistication.md — decides how much your reader already knows, and how crowded the market is.
- prompts/04-unique-mechanism.md — explains why the problem keeps happening and gives your solution a clear, memorable name.
- prompts/05-offer-design.md — shapes what the buyer gets, how the price is framed and how risk is handled.
- prompts/06-big-idea-and-angles.md — compares several angles and picks the one idea every page is built around.
- prompts/07-headlines-and-hooks.md — headline and opening-line options matched to your reader, scored and shortlisted.
- prompts/08-product-page-copy.md — a complete product page, section by section.
- prompts/09-landing-page-copy.md — a single-goal landing page sized to your reader.
- prompts/10-advertorial-narrative-plan.md — the argument, the reader's path and a block plan, before any drafting.
- prompts/11-advertorial-draft.md — the advertorial, written block by block, with subheadlines that tell the story on their own.
- prompts/12-objection-handling.md — honest answers to real doubts, for FAQs and next to the button.
- prompts/13-honest-urgency.md — a true reason to act now, and a check that removes fake scarcity.
- prompts/14-copy-chief-review.md — an eight-pass edit of any draft, with a prioritised fix list.
- LICENSE.md — what you can and cannot do with the pack.
Who it's for
- Small-business owners and shop owners who write their own sales copy.
- Marketers in small teams who need product pages, landing pages and advertorials without a copywriting department.
- Small agencies and freelancers who want one repeatable process for every client.
You should already use Claude or ChatGPT, and you should be willing to edit. The pack organises your thinking. It does not replace it.
How it works
- Research. Paste real customer feedback. The pack turns it into the words, doubts and desires your copy is built from.
- Plan. Decide the reader's level of awareness, the mechanism, the offer and the single big idea before writing.
- Write and review. Draft the page you need, then run an eight-pass edit and decide which fixes to keep.
FAQ
Does it work with ChatGPT as well as Claude? Yes. The prompts are plain text and do not depend on any one tool. Any capable AI assistant that handles long inputs will do.
Will this write finished pages for me? No. It gives you strong, structured drafts and a clear review process. You still edit. The guide explains where AI drafts usually need the most work.
What if I don't have customer research? Prompt 02 explains how to gather some quickly and lawfully: your own reviews, support emails, a few short customer conversations, public forum threads. Without any customer input, the copy stays generic.
Is this only for e-commerce? The examples lean towards products, but the chain works for services and digital products too. The advertorial prompts suit any offer sold to cold traffic.
Does it use pressure tactics? No. One prompt exists specifically to remove fake timers, invented scarcity and made-up "was" prices, and to replace them with honest reasons to act.
Do you promise results? No. Copy is one factor among many: product, price, audience and traffic matter too. The pack gives you a method, not a forecast.
Licence
Personal / single-business licence; agency licence available.
Call to action
Get notified when it launches