Language school / adult training provider

How should a language school market itself in the age of AI? Course pages, the enrolment path, honest results, reviews and AI use, for small language schools.

Pillar guideLanguage School and Adult Training Marketing in the Age of AI: The Complete GuideHow should a language school market itself in the age of AI? Course pages, the enrolment path, honest results, reviews and AI use, for small language schools.
ArticleWriting a Placement Test Page That Gets People to StartHow to write a placement test intro page that lowers the fear of being tested: what to say, a filled example, CEFR results and the legal rules to follow.
ArticleWhy Pay for Language Lessons When There Is ChatGPT? An Honest Answer for Your WebsiteWhy pay for language lessons when there is ChatGPT? How a language school can answer honestly on its website: what a teacher adds and what AI does well.
ArticleTurning Course Materials Into Blog Posts That Bring StudentsHow to turn course materials into blog posts: which worksheets work, a six-step method, a worked example and what to keep back, for small language schools.
ArticleStudent Enrollment Email Sequence: From Inquiry to First LessonA student enrollment email sequence for language schools: six emails from inquiry to first lesson, in the order applicants ask questions, with templates.
ArticleShowing Learner Results Without Promising Fluency in X WeeksHow to show results without promising fluency in weeks: honest proof formats, a way to state time and effort, and the rules on reviews and testimonials.
ArticleOnline Course Landing Page Template for Language and Adult TrainingAn online course landing page template for language and adult training: level, schedule, teacher and price in the order buyers check, with an example.
ArticleFilling Courses Outside the September and January PeaksHow to fill courses outside the enrollment peaks: off-peak course formats, a capacity worksheet and ad hooks for the quiet months, for language schools.
ArticleCourse Description Template: Writing Courses That Don't Sound Like Every Other SchoolHow to write a course description that doesn't sound like every other school: a template with slots for level, outcome, format and hours, with an example.
ArticleAdult Education Marketing Ideas for Small Training ProvidersAdult education marketing ideas for small training providers: teacher-led short videos, learner stories with consent, a review routine and local partnerships.
ArticleAI Tutors: Should a Language School Use Them or Compete With Them?Should a language school use AI tutors or compete with them? A decision framework with four options, a cost worksheet and rules for using them honestly.

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